PHYGITAL defines a new kind of media that uses digital space as a canvas to draw new layers of reality.
Digital interactions dominate our world. But we comprehend the digital realm when embedded in our everyday lives and physical actions. The most engaging experiences are when physical and digital occurrences blend. That`s the idea behind the PHYGITAL term. A combination, a merging action of these two realms, enhances experience and creates new levels of knowledge.
In this article, I explore how the PHYGITAL CONCEPT can improve and transform the work of artists, museums, and galleries.PHYGITAL is more than a neologism. It is more of an approach that can create an immersive and engaging experience for the final user. Imagine a printed book that can communicate with its reader; imagine readers who share the common experience of reading this book. Furthermore, this mix of physical and digital forms can help share the experience of an engaging exhibition.
Why Phygital?
PHYGITAL CONCEPT is not just a buzzword; it is an advanced tool to help people embrace digital services in outdoor activities. Think about it. Digital technology is becoming more ingrained in our daily lives. It offers a way to extend your impact and engage with your audience in a new way.
It is ideal for:
The PHYGITAL CONCEPT blends physical and digital elements, making it an ideal strategy for artists, cultural institutions, and educational entities. It expands creative possibilities for artists by merging traditional art forms with digital enhancements. Cultural institutions can enhance visitor engagement and accessibility by integrating digital experiences into physical exhibits. In education, Phygital methods transform learning environments into dynamic, interactive spaces that cater to various learning styles. Overall, Phygital strategies offer innovative ways to engage audiences, making them essential for those looking to thrive in a world where physical and digital realities increasingly overlap.
PHYGITAL in Action (what can you do with the PHYGITAL CONCEPT)
- Interactive Exhibits: Develop exhibits that blend physical artifacts with digital enhancements.
- Phygital Publications: A physical book might include QR codes or NFC tags that lead to online services. Our PHYGITAL PUBLISHING method is DIY, which means you can organize, publish, and change digital material anytime.
- Web Integration: Build or enhance websites with physical components, such as limited edition prints. This integration adds value to the physical pieces and encourages more profound engagement with the artist`s work online.
If you want to read more about our services, please browse our stories.
Examples of PHYGITAL in Practice
PHYGITAL PUBLISHING:
When a publisher converts its book to a PHYGITAL BOOK, it significantly benefits readers. However, there are also PHYGITAL benefits for the publisher.
A PHYGITAl book can access cloud services even with a printed copy of the book. The publisher can choose from several services. However, the standards are services that help and engage the communication between the readers.
When someone reads a Phygital book, they participate in an online readers` group. They are in a continuous connection with the rest of the book readers. They can comment and message other readers in public forums. They can also send messages or comments directly to the publisher or the book authors.
Furthermore, publishers can assign content or interactive material to specific book parts. This extra cloud content can be accessed from the book`s print form. The publisher is collecting data from its audience in an anonymous form. So it has a better understanding of the audience. The PUBBUH innovation is that we have created a DIY application so publishers can create Phygital content using their partners. In any case, we stand on their side and can help them efficiently.
Web Applications with PHYGITAL Integration:
PHYGITAL CONCEPT CMS is a headless CMS that helps you build websites and web apps open to offline media. We provide tools such as newsletters, landing Pages, Forms designers, member profiles, QR codes, NFC tags, Augmented reality tags, etc.
You can access this bouquet of services using your website`s administration panels. We deliver web apps ready to interact with the world outside the Internet.
This concept is enormously Beneficial for you. Imagine collecting data and knowledge about your visitors or your audience without sharing those with any foreign provider.
Another strong point of our approach is that it can work with existing websites. Yes, you can enjoy the PHYGITAL CONCEPT with your existing website. There is no need to build a new one.
Conclusion
We can help you understand your audience, what they want, what they like, how they behave, and what expectations they have. Furthermore, your website becomes an active communication channel with the people who enjoy your work.